The longer real estate business is around, the more ways there are to get deals, find property, and even buy the house. Two tried-and-true methods for profitable flipping involve looking for (or posting) bandit signs (“We Buy Houses!” type signs) and abandoned houses. As great as these methods are, the internet is quickly becoming the way to go. So many people are connected 24/7, so it would be foolish to ignore the possibilities the internet has for real estate. Not only can you search for properties online, but having your own website can change your business nearly overnight. Not convinced? Here’s some reasons why you should look into making a real estate investor website for yourself.
- No letter writing, envelope stuffing, and stamps. Similarly, there may not be as much of a need to consider marketing campaigns like billboards, yellow page ads, and more. The time saved by contacting people electronically and using proper website building techniques (maybe with some ad contracts once the business begins booming) will save time and money.
- Internet searches are your best friend. So many people are looking into buying and selling property that eventually they’ll come to you. Instead of sending out hard copies of information to probably deaf ears, people wanting to buy and sell property will be looking for you, especially if they’re local! There is the chance that people will contact you when they are not very motivated to sell, but it’s a small price to pay. Like with any other form of advertisement and contact, there is the chance that they’ll continue to search after contacting you, but with the need for instant gratification when the internet is involved, you’ve got a great chance to state your case and convince them to sell with you.
- A great website makes you look incredible. Credibility is greatly dependent on the look of the website and advertisements. The better your website is and the smoother it runs, the more professional you will look. Even if you’re just starting out, a well-designed website will do wonders. If possible, contact a web designer (college grads are a good start) or gather some resources on how to make a website on your own with a third party.
- Websites build rapport. It would be easy to fill a website with buzzwords, technical terms, and more, but the best way to get business and website traffic is to write like you would speak to the clients. Treat them like equals, be friendly, and encourage them to sell instead of attempting intimidation tactics. Do not force the potential client to look up words or feel bored by words they’ve seen in every article or website about real estate.
- Use your website to help with the negotiation process. If possible, add a questionnaire which would evaluate how quickly they want to sell, why they want/need to sell, roughly how much they are looking for, the lowest they’ll settle for, and how much is still owed on the property. It may also be useful to ask if there’s a bank involved or if the house is currently in foreclosure or short sale.
While a website is a great place to build up business without driving all around town, printing ads, and all of the leg work, some other marketing ideas can be used alongside the website, so don’t be afraid to double dip, there are people out there who do not use the internet nearly as much as the rest of us.