A few weeks ago we discussed how having a real estate website can help your business. There are other ways to use technology and the internet to sell property and Brandon Doyle has been a pioneer in that area. He has used drone technology to map out neighborhoods and the outside of homes to show buyers the area (much like Google Maps or Google Earth) but now he’s using a 3-D camera to electronically map the entire interior of a home to give a 360 degree tour of the entire house for those online shoppers.

So many people spend the majority of their time shopping for homes online using various phone applications, websites, and more. This new technology can help give potential buyers a fantastic view of the prospective property from hundreds of miles away, decreasing the need for walkthroughs in person.

At nearly $6,000 per camera, it’s nothing for a novice to play with, but it can be a fantastic investment since it decreases the travel needed for buyers looking to buy homes out of state. 1,000 square feet can be scanned in roughly half an hour. Various angles are scanned for a full image and clients can then tour the home from the comfort of their computer desk. Not only does it allow buyers and sellers to communicate about property quickly and efficiently through email or phone calls, but it also shows buyers that you, as a real estate agent, are successful enough to own and operate this equipment.

Still photos will always be very useful in home selling, but the 3-D maps are just another way to market your property. Let clients tour the homes as they currently are or let them add or remove elements, change wall colors, add furniture, and more. The images resemble high-tech video games (better than the Sims game line) but it allows the imagination of buyers and sellers to run wild. If a buyer can see if their ideal furniture will fit without taking measurements of the home, it’s one step in the right direction.

There are a few downsides to the thought of using this technology:

  • Cost: That money could be used in other ways, small improvements on various properties to increase value, so this technology isn’t for small time investors.
  • It will not fully replace walk through visits.
  • Some people will be afraid the images are completely fabricated, created by designers or the like. There will need to be walk-throughs, still images, and more provided for the client.
  • Computer maintenance is always a concern with programs like this. This concept is not for the faint of heart or those without the means to maintain the equipment.

Overall, this new technology should decrease in price over time and may eventually become the norm in real estate, but until then, it’s a neat idea to entertain.

Contact us for your loan needs so we can help you in your investment journeys and maybe one day you, too, can use this technology like Doyle.