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Importance of Real Estate Photography

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                Even when agents are regularly showing houses to potential buyers, photographs are very important. So many people will quickly judge a property based on photos on a website or portfolio, so you can’t neglect the importance of taking the right photo. Theis isn’t to say you must hire a professional and get high resolution photos, but there are some tips to make the property you’re trying to sell look the best it can.

  1. Front of the house: Keep curb appeal in mind. Take a picture from the curb showing the entire house from the front, removing distracting items like cars and trash bins. This one can make or break a decision to see the property in person. It’s also helpful to make the door look inviting and welcoming. Take a photo with the door open so as to see partway into the property.
  2. Aerial views: These may be harder to obtain, but using Google Maps or Google Earth you can show what is around the house as well as the front and back yards in one shot. This is the only time screen shots should be used, don’t use it for curb-side shots.
  3. Staging and Selling points: Furnish the rooms with nice furniture (simple, basic colors, etc) and be sure to take pictures of the selling points such as updated bathrooms, water features, remodeled kitchens, and the like. The same goes for nice views or backdrops.
  4. Keep images up to date: If the home has been on the market for months, be sure to update some images with the season changes. Use summer to add images of sun-lit rooms and winter to show off cozy corners and bedrooms or near a fireplace.
  5. Unique features: Interesting pieces of architecture like fireplaces, archways, staircases, nooks, and more can give a home character and intrigue potential buyers.
  6. Include night shots: While daytime shots show off the property more, let the buyers see how the home looks at night (when many people are likely to be home, anyway). This will give a contrast of colors as well as set your image set apart from others—just be sure to keep lights on for the images. Always keep the shots well lit.
  7. Keep shots leveled: While you need to try to get as much of the property in the shot as possible (especially curb shots), you need to make sure everything is level, not crooked. Match the roofline with the horizontal framing of the camera and the walls of the home to the vertical borders.
  8. Use traditional lenses and avoid filters: Fish-eye lenses are fun and quirky, but they can distort the image or cause the buyer to think a property is larger than the image dictates. This can lead to problems when the buyer looks at the home. Also, don’t confuse this with Instagram, your pictures don’t need to be black and white or sepia toned.
  9. Things not to include: pets, excessive holiday décor, shots with the photographer seen in a reflection, messes/clutter, poor lighting.

Most of these images can be accomplished with most digital cameras (many of which can be $100 or less) and depending on the quality of your phone camera, some images may do well from your iPhone. Call us at My Rehab Lender to get started on your hard money loan to begin buying and selling property for rehabbing or other real estate ventures.

 

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